Privacy Policy for Perfect Day Bridal Effective Date: 12/03/2025

Perfect Day Bridal (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our store, use our website, or engage with our services at Perfect Day Bridal, located in Willoughby, Sydney. By using our services or interacting with us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of personal information when you interact with us:

• Personal Information: Name, email address, phone number, billing and shipping address.
• Transaction Information: Details about the products and services you purchase or inquire about, including wedding dress selections, accessories, and alterations.
• Payment Information: Credit/debit card details or other payment method information for transactions.
• Communication Information: Correspondence, including emails, phone calls, or messages related to your appointments, purchases, and inquiries.
• Website Data: When you visit our website, we may collect data such as IP address, browser type, and browsing behavior through cookies.

2. How We Use Your Information

We may use your personal information for the following purposes:

• To Process Orders: To process and fulfill your wedding dress or accessory orders, including billing, shipping, and customer service.
• To Improve Our Services: To analyze customer feedback and improve our offerings, including our store, website, and overall customer experience.
• To Communicate with You: To send you appointment reminders, order updates, promotional offers (if you opt-in), and other relevant communication.
• To Comply with Legal Requirements: To meet legal obligations or resolve disputes.

3. How We Protect Your Information

We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. This includes physical, electronic, and procedural safeguards in line with industry standards. We do not store payment details directly and rely on secure third-party payment processors. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

4. Sharing Your Information

We may share your personal information with:

• Service Providers: Trusted third-party companies that help us operate our business, such as payment processors, shipping companies, and email service providers. These service providers are only permitted to use your data for the purposes we have outlined.
• Legal Compliance: We may disclose your information if required by law or in response to valid legal processes, such as a court order or government investigation.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website to enhance your browsing experience, analyze site usage, and serve personalized content and advertisements. You can control cookie settings through your browser, but disabling cookies may affect your ability to use certain features on our website.

6. Your Rights and choices

You have the following rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Correction: You can request that we correct any inaccurate or incomplete information.
• Deletion: You can request that we delete your personal information, subject to certain exceptions (such as legal or contractual obligations).
• Marketing Preferences: You can opt-out of receiving promotional emails or messages by following the unsubscribe instructions in our communications or contacting us directly.

7. Children’s Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal information from a child, we will take steps to delete such information as soon as possible.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on our website, and the updated policy will be effective from the date of posting.

9. Contact Us

If you have any questions or concerns about our privacy practices or wish to exercise your rights, please contact us at: Perfect Day Bridal This privacy policy is designed to provide transparency about how Perfect Day Bridal collects and uses personal data.